Posts Tagged ‘nike 5’

this is football

February 24, 2009

I’ve never really posted much about the stuff that I’ve worked on. That’s not to say I’ve haven’t done any interesting stuff, or indeed any stuff that I’m proud of, but I’ve never really felt much of an urge to do so.

This, however, feels different.

I’m not going to bang on about the strategy or how we’ve deployed this campaign (if you’re interested you can buy me a beer sometime and we’ll chat – but you’ll need to buy Colman one too as he’s far more responsible for this than I am). I simply want to share some of the content with you.

The first piece is a clip that was captured during the shoot. Completely spontaneous, unprompted and, well, real, this shows that even England centre-forwards are human.

Next up, the full, final spot in all its 90″ glory.

Lovely, lovely stuff.