Archive for the ‘ambient’ Category

manhattan’s member masker

February 17, 2009

I’ve been waiting for the Watchmen movie for ages. An amazing book doesn’t always (usually?) equal an amazing film but I’m hoping beyond all hope that this one will change all that. 

The promotion of the flick has been meticulous, with extra content strands spinning off the main promotional thread to create a real sense of depth, texture and intrigue. It’ll make a corking case study (mental note: have a bash at pulling something together). But this… wtf? Ladies and gentlemen, I give you: official promotional watchmen condoms. 

The Watchmen are society’s only protection. Apart from these bright blue prophylactics. Sigh. Can you see the creative leap they’ve made there?

watchmen-condom1

Ah well. Yay for Dr Manhattan and his massive blue manhood!

Via 

Probably the Best Ambient Campaign in the World

June 14, 2007

Like Victor who spotted this over on CMM News, I also missed this when it ran originally. What an awesome idea though. One campaign you surely wouldn’t mind being ‘interrupted’ by.

One of those ‘I wish I’d thought of that’ efforts….