this is football

I’ve never really posted much about the stuff that I’ve worked on. That’s not to say I’ve haven’t done any interesting stuff, or indeed any stuff that I’m proud of, but I’ve never really felt much of an urge to do so.

This, however, feels different.

I’m not going to bang on about the strategy or how we’ve deployed this campaign (if you’re interested you can buy me a beer sometime and we’ll chat – but you’ll need to buy Colman one too as he’s far more responsible for this than I am). I simply want to share some of the content with you.

The first piece is a clip that was captured during the shoot. Completely spontaneous, unprompted and, well, real, this shows that even England centre-forwards are human.

Next up, the full, final spot in all its 90″ glory.

Lovely, lovely stuff.


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4 Responses to “this is football”

  1. Sam Says:

    Authentic and awesome. Boom.

  2. mattjksaunders Says:

    Glad to hear it’s genuine!

    Think we’ve all had enough of fake nike virals…

    I guess it’s hardly surprising people are doubting it’s genuine, remember the boy who cried wolf…

    But great ad and great campaign

  3. Age Says:

    Thumbs up. It feels real to me. As a fan and player myself i feel closer to these players just by seeing some of the off the ball banter and moments. V nice 🙂

  4. Carl Says:

    How good is the guy that skinned him though! Still hope then for my football career

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