This product has just gone on sale in the UK, although I doubt that they’d be able to run this spot over here. Thoughts?
(The BBC have a decent analysis here that’s well worth a read)
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September 26, 2007 at 11:35 am |
I think the only word I could make out in that was American. Says enough really
October 1, 2007 at 1:04 pm |
If you’re point is about another skin whitening product then I can assure you we’ve had hours and hours over this one. Its a sensitive point with progressive planners and creatives.
October 1, 2007 at 1:16 pm |
i suppose it is. i guess i was surprised by both the product and also by the ‘benefit claims’ made by the ad (you’ll get all the girls etc)
another case of grass is always greener – it seems that most cultures have a desire to alter their looks/ethnicity by using products
very interesting though and I can imagine it’s a very sensitive area to work with!
October 25, 2007 at 11:29 am |
Pretty amazing, I really don’t know about it being successful in the UK but I just got back from Chine and it would be a scream over there, they crave anything that can make their skin whiter/paler