In the Air Tonight

Utter genius from Fallon for Dairy Milk. (And even though I detest Phil Collins, the track is wonderfully appropriate).

It also spawned a glorious comment on Brand Republic:

“I think the creative had an Alan Partridge moment when pitching.

Cadburys: So what’s the idea?

Fallon: Erm…cooking in prison.

Cadburys: No

Fallon: Monkey tennis.

Cadburys: No

Fallon: Inner city sumo.

Cadburys: No

Fallon: Gorilla drumming?”

In off the red!


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