Kill the Gun

Sadly gun crime is very prominent in the UK at the moment and not a week seems to pass without another heinous and senseless shooting occurring somewhere around the country.

The below (now well covered) 60″ spot, from AMV BBDO / Therapy Films for Choice FM is a beautifully harrowing reminder about the issue of gun crime and the devastation that firearms can cause, created by a powerful juxtaposition between serenity and obliteration.

Impactful stuff.

Via Nicola, who worked on the project at iChameleon @ AMV


3 Responses to “Kill the Gun”

  1. Nicola Says:

    Glad to hear you like it. I work at iChameleon @ AMV so this project’s been pretty close to me. It’s getting a great response, but also sparking lots of debate online. Just check out some of the comments on metacafe and youtube…

  2. Doug Says:

    it’s a great spot Nicola – lovely work. I’ve just seen you’ve covered it on your blog too – I’ll whack a link up now

  3. Nicola Says:

    aw thanks for the link ;o)

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