The Advertising Machine

Another day, another cool mashup.

I can’t put it any better than they do themselves, so over to ad generator:

“The ad generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two.”

An interesting project, and one that’s well worth having a look at. There’s something quite ethereal and calming about the ‘ads’ that it generates – I wonder if ‘real’ advertising could learn anything? Have a watch – you’ll inevitably get some quite random ones, but there’ll likely be some gems in there too.

Spotted over at the excellent Pick n’ Mix

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One Response to “The Advertising Machine”

  1. Greg Says:

    Really interesting post mate. I found myself searching for the meaning in the picture and more often than not there was an image that I could connect with a word. We could do with this program to mass produce comms platforms!

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