Colors Become Alive (not the TV ad!)

Everyone is going on about Bravia II. As always, opinions are divided but for what it’s worth, I like it – explosions, paint and clowns are a heady combination.

Anyway, I came across some Bravia press work today on adsoftheworld. I’m not sure which market they’re from (given the spelling of ‘colors’ I’m assuming it’s Stateside) but I think they’re a great example of how press should work: the product benefit is conveyed in a memorable and interesting way through a neat creative idea.

And it also goes to show how you don’t always have to use the newest paper, ink and print technology to create cut-through in mags.


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