Coke & iTunes

Got this in my inbox today from Coke. Three free songs on iTunes, representing a saving to me of £2.37.

What a nice way to start the day.

This is what it’s all about – brands providing value to consumers – something tangible, real and entertaining. (In a nutshell, you can’t beat a freebie).

Good effort Coke (and great brand partner, too).

Maybe I’ll use the credits to musically celebrate the age old Cola Wars.

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