The Woe of Cadbury’s

Just watching Coronation St., and the Cadbury’s idents are conspicuous by their absence.

Since the news broke last week about the recall of 1m plus bars due to salmonella worries, their PR machine has been working overtime to limit damage.

Cadbury’s has got a fantastic brand, and is sure to overcome the current problems. However, I can’t help thinking they could have used their current media assets (they’ve also pulled a spot TV campaign it was announced yesterday) to confront the problem head on. Rather than disappear from view, some sympathetic, warm and frank messaging would have sent out a truly positive message.

Would have taken a brave marketing director to try that though….


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