Can’t buy me love?


On July 8, a sales manager for a radio station, and a marketing consultant, will be wed behind home plate at a baseball stadium in front of about 500 guests and up to 8,000 other baseball fans.

Spirits, wine and beer giant Diageo created a signature drink for the bride and groom’s big day. The couple matches the Smirnoff brand image of being “clearly original,” said Christian McMahan, brand director for Smirnoff. “There’s no couple more clearly original.”

While the cost of the wedding is approximately $100,000, the bride and groom only had to pay $20,000.

The difference was handled by companies like:

1-800 Flowers – several thousand dollars worth of floral arrangements and a bouquet toss.
Grandma’s Secrets – providing a cake that looks like a baseball field.
Avroc International – jewelry wholesaler
the Red Carpet – $10,000 worth of her event-planning services.
The Wedding Plaza – $5,000 in dresses for the bride and bridal party.

The bride and groom planned for publicity. They are staging a press conference and told marketers it would be a buzz-worthy event, but didn’t promise them anything beyond what they knew they could deliver.

The wedding day is still weeks away, but already the Wedding section of The New York Times has already done a story on the event.



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